In June 1992, I am born in Malmö in the very south of Sweden (and also "in the middle of V65" – at least if you're asking my dad, whom I love very much). Thanks to him and my mom, I have the privilege to grow up in a teeny-tiny and pretty fantastic village right below Malmö called Hököpinge, surrounded by 100 cows, one candy factory and zero advertising agencies.
There I spend my days on the football pitch or on my floor listening to Vapen & ammunition while memorising the Ikea catalog and posting handwritten poems to the local newspaper.
Twenty years later, and nothing hasn't really changed at all. I just happen to live in Stockholm now.
CAVA 2024 Resumé Campaign of the Month – Print – Jury member 2023 Ads of the World – Highlighted Campaign 2022 Berghs School of Communication – Guest Lecturer 2021 Resumé Campaign of the Month – Outdoor – Jury member 2020 Virens Short Story Award – Winner 2019 Guldägget – Integrated – Diploma 2019 Guldnyckeln – Telecom, IT & Energy – Nomination 2019 Resumé Campaign of the Month – Film – Jury member 2018 100-wattaren – Business-to-business campaign – 100W (gold) 2018 100-wattaren – Innovation – Nomination 2018 Eurobest Young Creatives – Country selection 2018 Cannes Young Lions – Digital competitor 2018 Young Lions Sweden – Digital – Winner
COFFEE Copywriting Professional, Berghs School of Communication Copywriting Start, Berghs School of Communication Literature – Creative Writing, Mid Sweden University Creative Writing, Linnaeus University