Claudia Cavalli
Portfolio of Copywriter Claudia Cavalli
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BILLBOARDS OF TRIPADVISOR

BILLBOARDS OF TRIPADVISOR

SINGAPORE


 

Young Glory case.

Brief: Convince the millennials in a large cosmopolitan city to consider Singapore for their next holiday – using outdoor media. The product? Singapore.

Insight: Aussie millennials are less likely to take travel advice from celebrities or social media influencers, with the majority preferring recommendations from traveller reviews.

Presenting: BILLBOARDS OF TRIPADVISOR
Billboards in Sydney, made from recommendations on TripAdvisor.

 

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