BILLBOARDS OF TRIPADVISOR
Young Glory case.
Brief: Convince the millennials in a large cosmopolitan city to consider Singapore for their next holiday – using outdoor media. The product? Singapore.
Insight: Aussie millennials are less likely to take travel advice from celebrities or social media influencers, with the majority preferring recommendations from traveller reviews.
Presenting: BILLBOARDS OF TRIPADVISOR
Billboards in Sydney, made from recommendations on TripAdvisor.