Claudia Cavalli
Portfolio of Copywriter Claudia Cavalli
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(SING)APORE

(SING)APORE

SINGAPORE


 

Young Glory case

Brief: Convince the millennials in a large cosmopolitan city to consider Singapore for their next holiday – using outdoor media. The product? Singapore.

Insight: Nearly 40% of millennials in England visited a concert last year, and music and concerts are something that attracts millennials when considering different destinations.

Presenting: (SING)APORE
Billboards in London with lyrics from artists and their upcoming concerts in Singapore.

 

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