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THE GAS ORGAN

THE GAS ORGAN

 
 

STOCKHOLM GAS

Going from an initial business idea to a fully operational company can be a long and risky path. Maybe that’s why 1/10 start-ups last in the long run. So, what if you could eliminate those critical first steps? Tele2 did just that by starting the world’s first End-Up. Like a start-up but in reverse. A complete company, but with one thing missing: a great business idea. 

Based on extensive research, we built a fully equipped, ready-to-go company. There’s optimal lighting to increase productivity, a meditation area, a suggested work force, synchronized breaks, ergonomic design furniture and the of course latest tech solutions from Tele2. The only thing missing is that everyone else starts with: what the company is supposed to do. The setup is simple. If you have a good business idea, the whole company can be yours. 

Tele2 received more than 4300 applications during the campaign period, and Tele2 announced the winning idea in May 2018.

Art Directors: Martin Baude & André Persson
Copywriters: Johannes Ivarsson & Claudia Cavalli

 
 
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Like a start-up
- but in reverse