Young Lions Sweden case. Medveten Konsumtion (Responsible Consumption) want to raise awareness about the effect consumption has on the environment.

The task was to create a digital solution that encourages people to think twice before they buy something newly produced as a Christmas gift, and to be inspire them to make a conscious consumption decision by buying second-hand.

Our solution: We create a browser extension that connects every online shopping site to the biggest second-hand sites in Sweden, to see if there is a more sustainable alternative for the specific product you are looking at.

Introducing: A Second Thought.

This idea won Young Lions Sweden (Digital) 2018 and a realisation of it is underway.

Art Director: August Laustsen
Copywriter: Claudia Cavalli