ALPRO –– SLIGHTLY BRILLIANT
We know we should eat less animal-based food – for our own sake and the sake of the planet. But a vegan lifestyle appears to many to be an unattainable fantasy, and in a polarized world, it's easy to forget that you do not always have to go all in. You can start by going vegan for breakfast.
Art Director: Jakob Eriksson
Copywriter: Claudia Cavalli
Translation: When you realize you can be a part-time vegan. Try our plant-based yoghurt for breakfast.
Translation: New Slussen: 15 years. New breakfast habits: 15 sekunds. Try our plant-based yoghurt for breakfast. Slightly brilliant.
Everyone who says they like to exercise is lying. Dragging yourself to the gym on a cold winter night requires a tremendous amount of mental effort.
Once you are there, it gets even worse. It smells like the human body and anxiety. The sound of lousy music from the early 2000 booms out from the speakers.
Someone stretches on the floor and leaves a puddle of sweat. Through the noise of the treadmills buzzing, you suddenly hear the awful unmistakable sound.
Is it a dying animal? No, it's just the sound of moaning men. The gym guys evoke the meaty and primitive sounds that plague the lives of all other gym cardholders.
After the gym, you need recovery. Both for your body and your ears.